Make your number. Then keep it.
You are judged on the fall census and again on spring retention. Every admit gets two scores in the CRM your counselors already use: will they enroll, and will they be here in year two.
What a VP of Enrollment gets
Hit the census number
Two scores on every admit, in your counselors’ CRM, so the team works the top of the list and the agent works the rest.
Stop the melt
The admit who goes quiet surfaces that day, with outreach drafted and follow-up booked.
Register the students you already have
Continuing students unregistered by week two, by name, with the hold identified. SUNY Broome saw a 3.7% enrollment increase, Fall 2022 to Spring 2024.
Keep the class you recruited
Second-year persistence reported next to yield, so you see whether the class stays.
See which admits will enroll, and which will still be here in year two
Two predictions from a model trained on your own admit and enrollment history, not sector averages: likelihood to enroll and likelihood to persist into year two. A class that enrolls and then leaves raises this year’s census and next year’s attrition, so the platform reports both.
Work the melt list before the deposit deadline passes
Quiet deposited students are scored and ranked daily, so a counselor starts the day with the twenty names that matter. Outreach is drafted and follow-up booked, which is what keeps proactive contact alive in a busy July.
Clear the registration holds that cost you the spring number
Continuing students unregistered by week two of open registration are named, with the blocking hold identified, so the conversation starts with the fix. SUNY Broome saw a 3.7% enrollment increase from Fall 2022 to Spring 2024.
Open the sections that hold the class
See which sections fill fastest, which modalities, days, and times students choose, and next term’s demand. A student who cannot get a required seat is an enrollment problem before it is an academic one.
Find the gateway course that costs you next year's returning class
Some courses quietly push students out. Course-level analysis shows which ones cut persistence for which populations, so tutoring and supplemental instruction go where they move the second-year number.
Every office gets a number. This page is one of six.
Enrollment, engagement, persistence, graduation, and career outcomes, each measured against a comparison group. The same data, the same model, one ledger for the cabinet, the board, and the Department of Education.
Civitas works under FERPA as a school official you designate, with a published data sharing agreement and platform specifications. Accessibility conformance reports are available on request. Security and privacy → Trust Center →
“Our team uses the Civitas Learning platform to analyze a variety of programs and initiatives, giving us an idea of exactly which activities are really contributing to retention and persistence.”Allison HoffmannAssociate Provost of Enrollment Management & Student Success, Northwest Missouri State University
“With a streamlined experience and registration process, course scheduling during advising sessions is faster. This allows more time for advisors to engage with students on mission-focused topics, such as different degrees and faster graduation routes.”Juan Gilberto GarciaVice President for Enrollment Management, Texas A&M International University
Questions institutions ask about strategic enrollment
Short answers, in the words a cabinet uses. For anything not here, ask us directly.
How do we predict which admits will actually enroll?
A model trained on your admit and enrollment history scores each admit's likelihood to enroll, and a second score predicts whether they will be enrolled in year two. Both sit in the CRM your counselors already use, so they work the list from the top.
How do we reduce summer melt?
Find admits who go quiet before the deposit deadline, and give each follow-up an owner. Civitas scores the risk daily and drafts the outreach, so counselors spend time on conversations, not lists.
Can this help with continuing student registration, not just new students?
Yes, and it is often the bigger number. Find continuing students unregistered by week two, name the hold, and clear it with them. SUNY Broome saw a 3.7% enrollment increase from Fall 2022 to Spring 2024.
Does this replace Slate, Salesforce, or Element451?
No. Civitas reads from your CRM and writes scores and actions back. The CRM stays the recruitment system of record.
How does enrollment work connect to retention?
Through the same model and ledger. Admitting students who don't persist raises this year's class and next year's attrition, so the platform reports enrollment and second-year persistence together.
What is one point of retention worth compared with recruiting the same students?
Retention is almost always cheaper. One point at 9,000 students and $11,500 net price is 90 students and just over $1 million a year, with no added recruitment spend. Run your own figures →
Bring your questions. Leave with an estimate you can defend.
A 45-minute working session: we start from your public IPEDS figures, show what the platform found at institutions like yours, and size the outcome — before anyone touches your data.